Post by Daisy on Feb 11, 2009 12:10:52 GMT -5
For Street Team Members
1) A Street Team promotes an artist's profession.
A street team does not promote an artist's charisma, faith, good looks, or sex appeal. Of course we can appreciate those things, but as Jason's street team we are spreading the word about Jason's music and his in-concert appearances. Everything else is covered under the realm of fan sites.
2) A Street Team is made up of fans, but it's not a fan club or fan group.
We're promoting Jason, not ourselves. When talking about Jason in our capacity as a street team, we're not Castronauts, Dreadheads, Castrocopians, or Goth Girls. We're the Jason Castro Street Team.
3) Please be respectful and diplomatic.
When we're street teaming, what and how we communicate not only reflects on us as individuals, but on Jason and the Street Team as well. Please don't feel that we need to change who we are, we just want everyone to be aware of how our actions can be perceived by others.
4) One of the main goals of the Street Team is to promote Jason as a serious artist.
We now need to adapt our strategy for promoting him. We need to be ready to take direction from Jason and his team and make sure our actions as street teamers mesh with the direction Jason provides.
We're working on getting promotional tools for street teaming such as lanyards, business cards, drop cards etc. and a professional print service. We will avoid using home-made posters, fliers, CDs, etc., wherever possible.
5) If you don't know, say so!
If you receive a question from a person inquiring about Jason's music, upcoming appearances, etc and are not sure of the answer, it's always better to say "That's a great question, let me get back to you" rather than give the person the wrong information. If you have a question, ask. Your Team Leaders are here to help, so please don't be shy!
6) Sometimes a softer sell is the better way to go.
The objective of the street team is to make more people aware of who Jason is, what he is doing now and what's coming up in the future. We want to avoid coming on too strong, or potential fans might associate the way we've made them feel with how they feel about Jason - and that's not fair to him.
This will be important when dealing with media services as well, such as radio stations. If we spam them with requests for Jason's songs, it will only irritate the radio personalities and program directors, so please be cautious. We should only request Jason's songs a couple times a day per station, being sure to only contact stations that we actually listen to in our daily lives.
7) Not everyone will share our tastes: Respect the public's opinion.
Differences of opinion are a good thing. Not everyone we encounter while street teaming, in blogs or elsewhere - online or in person - will agree with us about Jason's talent.
Spamming music reviews or blog comments, or e-mailing the authors, can be counterproductive and reflect poorly on Jason. Even when we agree with a positive review or comment, dog-piling in the comments section could have the same effect. If you do wish to leave a comment or review somewhere, it is more likely to be taken seriously if left with a real name than if left with the same screen name that's used on a fan forum. We suggest possibly using just your first name or initials to maintain your privacy.
We should also be cautious about how much we post about Jason on message boards devoted to other artists, as well. Overkill can turn people off.
8) We're a team. Everyone is important and every little bit helps.
Whether a street teamer is fliering an upcoming show or emailing a link to Jason's music to a friend, everything we do makes a difference. We don't want anyone to feel that their contribution isn't important if they're not able to do some of the activities.
If a fellow team member is only available to do online promotions, that's great! Online promotions are vital in today's world. If there's a fliering event and some teamers are only able to help for an hour while others are there for three, we're all helping the team. It's going to take all of us to make this happen and every effort is needed and appreciated.